Concept Note
I approached the redesign of the site as an opportunity for TSY America to stand out from the crowd. I noticed most of their competitors incorporated the color blue, red and black in their design. I opted for a richer blue as the primary color with hints of a lighter gray and a lime green which is used to add visual interest, warmth and
a cutting edge feel to all pages.
In looking at the break down of TSY’s clientele, I went with a design style that would appeal to its larger audience which consist of O.E.M vendors. This is reflected in the use of clean, structured grids with a textured header and footer that evokes a technological look and feel. While the content has been trimmed to be simple and precise,
I have also incorporated graphical elements such as dotted lines and interesting boxed sub-heads to convey a trendy high tech theme.
Personal Note
As the number one ATV manufacturer, I strongly felt TSY needed more of a state of the art web presence that would draw new and existing customers to its site. The above concern was solved by using a comprehensive yet straight forward global navigation where information about TSY could easily be obtained. All global navigation has been strategically placed to facilitate ease of use for existing clients needing to place orders or for new customers looking to browse the site. A link has also been provided to their corporate site in Japan as a way of maintaining and directing traffic within the entire corporation. Emphasis has been placed on the "solutions" page by highlighting the processes TSY undertakes to maintain its standing in the ATV industry.
Special Note
- Images on all pages will be administered by Flash, hence images will slide in on the left side bar and fade in
and out in the main content area underneath the global navigation. - As you click on each page images will automatically change out to a new image. On the home page,
images will be coded to replay and swap out per ten minutes increments.